The challenge - European Retail is a highly competitive environment, with compressed margins, structured buying centres and demanding standards of quality, service and in-store presentation. For a fresh food producer, the challenge is to win and keep a stable place on the shelf, across different offer configurations: branded, retailer's private label and unbranded, in both premium and standard ranges.

Our approach. We support clients relationships directly with buying centres and buyers in the main markets: continental Europe, the Scandinavian and Nordic area, Central and Eastern Europe and the United Kingdom. We structure the offer to each retailer's standards and define with the client the product and positioning strategy that best suits each market. Over the years we have also delivered promotion and communication projects for fresh food with retailers in Switzerland, Norway and Canada, working with producer organisations and co-funded by the European Union and the Italian State.

The value created. A continuous presence with retailers in Germany, the Netherlands, Belgium, Switzerland, Austria, the United Kingdom, the Nordic and Baltic countries, Poland, Croatia and the Czech Republic. A direct relationship with retail that allows our clients to plan, adapt their offer and grow steadily.

The challenge - Far East Asian Markets offer great opportunities for quality fresh food, but they require overcoming regulatory barriers, logistical complexity and marked differences in culture and consumption habits. For an Italian premium producer, entering retail in these countries means building relationships of trust and sustaining them over time.

Our approach. Since 2000 we have supported Italian producers and producer organisations in their commercial development in Asia. We start with on-the-ground market research to understand channels, price levels, consumer expectations and entry requirements. We then identify the retailers and importers that best fit the client's positioning and build long-term commercial partnerships with them. We adapt the offer to local specificities, taking care of positioning, presentation and communication, and we support the client in opening distribution channels, with continuous care of the relationships.

The value created. Our clients' presence with leading retailers and importers in China, Hong Kong, Taiwan, Singapore, Thailand, Vietnam and Malaysia is the result of steady work developed over more than two decades. The method is repeatable: first-hand market knowledge, selection of the right partners, continuity in the relationship.